Search Engine Marketing
What is Search Engine Marketing?
Search Engine Marketing is a form of internet marketing that involves promoting websites in Search Engines such as Google, Yahoo and Bing. Both optimisation and advertising (paid placements, contextual advertising, and paid inclusions) are used.
Search Engine Marketing is an umbrella for various means of marketing a site, such as SEO (Search Engine Optimisation), which creates content for a website to achieve a higher ranking on the search engine pages. It may also contrast with PPC (pay per click), which focuses on paid only adverts.
All I Need Is Results - Profitable Sales
You need to consider the marketing mix, which uses search engine marketing. Your website visitors need to convert into profitable sales.
Pay per click is exactly what it states – you only pay if someone visits your website. This will cost you a fee, which is not fixed in advance due to a bidding process for positions. The higher you are on the advert list, the more you will pay. Only a small percentage who click through will order or talk to you (and even then there is no guarantee of sale).
SEO on the other hand takes time, and is not quite as direct a relationship. However, it is the cheapest long term way, by a long shot.
Whatever your marketing needs, we can guide you through with ease. Call now on 0330 053 6790 for more information.
SME Spend - More Profitable Sales
By using analytic data you can see exactly what your customer do on your website, and measure your conversion rate. Thus refining your success, and over time having a well optimised campaign.
Google is always changing the ground rules, so you need to work with an organisation that is aware of the changes and can maintain that optimisation.
Why us? Because we understand marketing, we understand return on investment, we understand search engine marketing tools, but mostly we are easy to deal with. We will explain everything as we go along.
Call today to speak to one of our team on 0330 053 6790 or alternatively send us an email with any queries via the contact us form.